The biggest MLM and direct selling companies by revenue

Companies are ordered by the most recent revenue figure in our database. For this edition that is 2025 revenue, taken from the DSN Global 100 (2026 list), fiscal 2025 revenue as reported by the companies. The companies supply those numbers themselves and the list rounds them, so every figure here is marked reported. Where a company also files audited accounts, the annual report is the stronger source, and a figure moves to verified only after it has been checked against one.

Nothing in the order is commercial. No company pays to appear, and no arrangement moves a company up or down. The rules are published on the methodology page.

Direct selling is broader than multi-level marketing. The ranking includes companies that pay only on personal sales as well as companies that pay on the sales of a downline, and some that sell financial services and real estate and legal services rather than physical products. The plan column shows the compensation plan type where we have recorded it from the company's own plan document.

Revenue measures the size of a company, not the income of the people who sell for it. In direct selling, revenue counts product sold to participants as well as to customers outside the business, so a large figure says little about how much reaches real customers or how payments are spread among participants.

That is what an income disclosure statement is for. We restate each one into the same four figures so they can be compared across companies. So far 19 companies in this ranking have a statement on record: Amway, Herbalife, eXp Realty, Primerica, World Financial Group, Nu Skin, USANA, Farmasi, LegalShield, LifeWave, OPTAVIA, Scentsy, Princess House, Plexus Worldwide, LifeVantage, APL GO, NewULife, Bravenly Global, MAKE Wellness. How to read one.