Company profile · Health & nutrition, Food & beverage

OPTAVIA

Medifast, Inc.

OPTAVIA is the direct selling weight management brand of Medifast, Inc., sold through independent coaches.

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Revenue

Revenue 2025

Reported

$386M

Rounded figure as listed by DSN; companies self-report to the list.

#23 of 46 companies by reported 2025 revenue · #10 of 27 in health & nutrition

Stairstep breakaway

“Line of Sponsorship of a Qualified Executive Director (or higher), down to the next Qualified Executive Director (or higher) in depth”

From the company's own plan document. Changes appear in the timeline below. How plan types differ

Market list not yet recorded.

Median annual earnings

Reported

—

2025 · US

Earning under $500

Reported

57.3%

of participants counted

Earning nothing

Reported

23.3%

▼ 39% vs. industry medianof participants counted

Top 1% share of payouts

Reported

—

of total payments

2025 statement for United States · Original statement · 1 year on record

1 Jun 2023 · Market exit
Medifast announced it would exit its OPTAVIA operations in Hong Kong and Singapore as of July 1, 2023
PR Newswire, company release
10 Dec 2019 · Market entry
Medifast announced the official opening of OPTAVIA in Singapore
PR Newswire, company release
10 Sept 2012 · FTC action
FTC announced that Medifast subsidiary Jason Pharmaceuticals would pay a $3.7 million civil penalty to settle charges of violating a 1992 FTC order on weight-loss claims
U.S. Federal Trade Commission