Company profile · Health & nutrition, Beauty & skincare, Home & kitchen

Amway

Alticor Inc.

Amway is a privately held direct selling company headquartered in Ada, Michigan. It sells nutrition (Nutrilite), beauty (Artistry) and home products through independent business owners in more than 100 markets.

Income disclosure Website

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Founded: 1959
Headquarters: Ada, Michigan, United States
Category: Health & nutrition, Beauty & skincare, Home & kitchen
Compensation plan: Stairstep breakaway
Status: Active
Ownership: Private
DSA member: —
Markets: 68 on record

Revenue

ReportedDSN Global 100 (2026 list), fiscal 2025 revenue as reported

Revenue 2025

Reported

$7.3B

Rounded figure as listed by DSN; companies self-report to the list.

2025: $7.3B · DSN Global 100 (2026 list), fiscal 2025

#1 of 46 companies by reported 2025 revenue · #1 of 27 in health & nutrition

Compensation plan

Stairstep breakaway

“Performance Schedule PV Performance Bonus 7500 25% 6000 23% 4000 21% 2500 18% 1500 15% 1000 12% 600 9% 300 6% 100 3%”

From the company's own plan document. Changes appear in the timeline below. How plan types differ

Markets

Argentina
Austria
Australia
Belgium
Bulgaria
Brunei
Brazil
Botswana
Canada
Switzerland
Chile
China
Colombia
Costa Rica
Czechia
Germany
Denmark
Dominican Republic
Estonia
Spain
Finland
France
United Kingdom
Greece
Guatemala
Hong Kong SAR China
Honduras
Croatia
Haiti
Hungary
Indonesia
Ireland
India
Italy
Jamaica
Japan
Kyrgyzstan
South Korea
Kazakhstan
Lithuania
Latvia
Mongolia
Macao SAR China
Mexico
Malaysia
Namibia
Netherlands
Norway
New Zealand
Panama
Philippines
Poland
Puerto Rico
Portugal
Romania
Sweden
Singapore
Slovenia
Slovakia
El Salvador
Thailand
Türkiye
Taiwan
Ukraine
United States
Uruguay
Vietnam
South Africa

Source

Income disclosure

Full disclosure view

Average annual earnings

Reported

$750

2025 · US · no median published

Earning under $500

Reported

—

of participants counted

Earning nothing

Reported

38.0%

▲ 0% vs. industry medianof participants counted

Top 1% share of payouts

Reported

—

of total payments

2025 statement for United States · Original statement · 2 years on record

Timeline

31 Dec 2025 · Income disclosure
Amway publishes 2025 U.S. Income Disclosure
Amway's 2025 U.S. Income Disclosure (data collected about U.S. IBOs in 2025) states:
- Average annual earnings for all U.S. IBOs at Founders Platinum and below: $750 before expenses, including IBOs who did not report any product sales.
- Average for those at Founders Platinum and below who reported any product sales personally or by their team: $1,161 before expenses.
- 38% of U.S. IBOs had no reported product sales, did not sponsor another IBO, and received no payments from Amway.
- 59% of U.S. IBOs received a payment from Amway in at least one month for product sales that occurred during 2025.
Among U.S. IBOs who received at least one payment in 2025 (average / median, before expenses):

Group Average Median
Top 10% $15,691 $4,854
Top 50% $3,598 $551

Pin-level averages before expenses (share of all IBOs): Founders Platinum 0.54% / $48,879; Platinum 0.18% / $24,830; Gold 0.11% / $15,744; Silver 0.19% / $11,786.

These are company payment statistics as labeled by Amway, not take-home profit after expenses. Source page and printable PDF linked in source_url.
Source
30 Sept 2024 · Leadership
Amway announced its Board of Directors appointed Michael Nelson as President and CEO, succeeding Milind Pant
Amway, company announcement
11 Oct 2018 · Leadership
Amway announced Milind Pant as its Chief Executive Officer
Amway, company announcement
8 May 1979 · FTC action
FTC issued a final order in In re Amway Corp. (Docket 9023); the decision concluded the Amway Sales and Marketing Plan was not a pyramid plan
U.S. Federal Trade Commission