Company profile · Health & nutrition

Nature's Sunshine

Nature's Sunshine Products, Inc.

Nature's Sunshine Products is a publicly traded herbal supplement manufacturer selling through independent consultants and direct-to-consumer channels.

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Founded: 1972
Headquarters: Lehi, Utah, United States
Category: Health & nutrition
Compensation plan: Unilevel
Status: Active
Ownership: Public (NASDAQ: NATR)
DSA member: —
Markets: —

Revenue

ReportedDSN Global 100 (2026 list), fiscal 2025 revenue as reported

Revenue 2025

Reported

$480M

Rounded figure as listed by DSN; companies self-report to the list.

2025: $480M · DSN Global 100 (2026 list), fiscal 2025

#20 of 46 companies by reported 2025 revenue · #9 of 27 in health & nutrition

Compensation plan

Unilevel

“The Independent Consultant Business Model is described in industry terms as a unilevel plan.”

From the company's own plan document. Changes appear in the timeline below. How plan types differ

Markets

More than 40

markets, as the company states it

“markets and distributes nutritional and personal care products in more than 40 countries”

The company publishes a count, not a list, so individual countries are not recorded. Source

Income disclosure

No income disclosure statement on record for Nature's Sunshine. If the company publishes one, we add it with the original table preserved. See companies that do

Timeline

15 Oct 2025 · Leadership
Nature's Sunshine announced that its Board appointed Kenneth Romanzi to succeed Terrence Moorehead as CEO, effective October 29, 2025
Nature's Sunshine, company announcement
16 May 2017 · Regulatory action
Nature's Sunshine announced it had received a direct selling license from China's Ministry of Commerce (MOFCOM)
Nature's Sunshine, company announcement
27 Aug 2014 · Acquisition
Nature's Sunshine announced the closing of a China joint venture and a private placement of about 15% of its shares to Fosun Pharma
Nature's Sunshine, company announcement
31 Jul 2009 · Regulatory action
SEC filed a settled enforcement action under which Nature's Sunshine consented, without admitting or denying the allegations, to pay a $600,000 civil penalty over payments by its former Brazilian subsidiary
U.S. Securities and Exchange Commission