Company profile · Health & nutrition

LifeWave

LifeWave, Inc.

LifeWave sells adhesive phototherapy patches and supplements through independent brand partners.

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Founded: 2004
Headquarters: San Diego, California, United States
Category: Health & nutrition
Compensation plan: Binary
Status: Active
Ownership: Private
DSA member: —
Markets: 14 on record

Revenue

ReportedDSN Global 100 (2026 list), fiscal 2025 revenue as reported

Revenue 2025

Reported

$581M

Rounded figure as listed by DSN; companies self-report to the list.

2025: $581M · DSN Global 100 (2026 list), fiscal 2025

#18 of 46 companies by reported 2025 revenue · #8 of 27 in health & nutrition

Compensation plan

Binary

“building a team within a binary model. This means, your earnings are based on a team structure with a maximum of two positions directly under each account”

From the company's own plan document. Changes appear in the timeline below. How plan types differ

Markets

Australia
Canada
Indonesia
Ireland
Japan
South Korea
Mexico
Malaysia
New Zealand
Philippines
Singapore
Thailand
Taiwan
United States

Source

Income disclosure

Full disclosure view

Average annual earnings

Reported

$651

2024 · US · no median published

Earning under $500

Reported

—

of participants counted

Earning nothing

Reported

34.0%

▼ 11% vs. industry medianof participants counted

Top 1% share of payouts

Reported

—

of total payments

2024 statement for United States · Original statement · 1 year on record

Timeline

27 Apr 2026 · FTC action
FTC announced an order settling its allegations against Steven and Gina Merritt, senior-level LifeWave participants, prohibiting them from misrepresenting earnings; LifeWave itself was not the defendant
The order names two individual participants. LifeWave was not a party to it.
U.S. Federal Trade Commission