Company profile · Health & nutrition

USANA

USANA Health Sciences, Inc.

USANA Health Sciences is a publicly traded nutritional supplement and skincare company selling through independent associates, with most revenue from Asia Pacific.

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Founded: 1992
Headquarters: Salt Lake City, Utah, United States
Category: Health & nutrition
Compensation plan: Binary
Status: Active
Ownership: Public (NYSE: USNA)
DSA member: —
Markets: 25 on record

Revenue

ReportedDSN Global 100 (2026 list), fiscal 2025 revenue as reported

Revenue 2025

Reported

$925M

Rounded figure as listed by DSN; companies self-report to the list.

2025: $925M · DSN Global 100 (2026 list), fiscal 2025

#13 of 46 companies by reported 2025 revenue · #6 of 27 in health & nutrition

Compensation plan

Binary

“With USANA’s Binary Compensation Plan, you build your business by placing team members on both the left and right side of your organization.”

From the company's own plan document. Changes appear in the timeline below. How plan types differ

Markets

Australia
Belgium
Canada
China
Colombia
Germany
Spain
France
United Kingdom
Hong Kong SAR China
Indonesia
India
Italy
Japan
South Korea
Mexico
Malaysia
Netherlands
New Zealand
Philippines
Romania
Singapore
Thailand
Taiwan
United States

Source

Income disclosure

Full disclosure view

Median annual earnings

Reported

—

2023 · US

Earning under $500

Reported

81.1%

of participants counted

Earning nothing

Reported

—

of participants counted

Top 1% share of payouts

Reported

—

of total payments

2023 statement for United States · Original statement · 1 year on record

Timeline

8 Jan 2026 · Leadership
USANA announced Jim Brown stepped down as CEO and President and Kevin Guest reassumed the CEO role
Company filing, SEC EDGAR
23 Dec 2024 · Acquisition
USANA acquired a 78.85% controlling interest in Hiya Health Products
Company filing, SEC EDGAR
13 Feb 2023 · Leadership
USANA announced its Board appointed Jim Brown as CEO effective July 1, 2023, succeeding Kevin Guest
Company filing, SEC EDGAR