DirectSellingStar

Glossary

Plan structure

27 terms, explained plainly. Where a term has a legal meaning we say which law; where it has a company-specific meaning we say to check the plan.

B

  • Binary plan

    A plan with exactly two legs where pay is calculated on the weaker leg's volume.

  • Breakaway

    When a downline participant reaches a rank that removes their group from the sponsor's group volume.

C

  • Compensation plan

    The document that defines how participants are paid: commissions, bonuses, ranks and requirements.

  • Compensation plan change

    Any revision to a plan's rules, rates, ranks or requirements, usually announced with little notice.

  • Compression

    Skipping inactive participants so that active ones move up a level for commission purposes.

D

  • Depth

    How many levels down a plan pays commissions.

  • Downline

    Everyone a participant has recruited, directly or indirectly.

G

  • Genealogy

    The tree view of a participant's organisation showing who sponsored whom.

  • Generation

    A group headed by a participant of a given rank, used to pay leadership bonuses across breakaways.

H

  • Holding tank

    A temporary area where new recruits wait before the sponsor decides their placement.

  • Hybrid plan

    A plan combining elements of two or more types, for example unilevel pay with a binary team bonus.

L

  • Leg

    One branch of a downline, starting from a directly sponsored participant.

  • Leg balancing

    The need in binary plans to keep both legs' volume close, since pay follows the weaker leg.

  • Level

    A participant's depth in the tree relative to someone above them.

M

  • Matrix plan

    A plan with fixed width and depth, such as 3×7, where extra recruits spill over.

P

  • Party plan

    Selling through hosted gatherings, in homes or online, with a host reward.

  • Placement

    Deciding where in the tree a new recruit is positioned, which may differ from who sponsored them.

  • Power leg

    In a binary plan, the leg that receives spillover from the upline and grows without the participant's effort.

R

  • Roll-up

    Reassigning an inactive or terminated participant's downline to the next active upline.

S

  • Single-level marketing

    Direct selling that pays only on personal sales, with no downline overrides.

  • Spillover

    Recruits placed below a participant by someone above them, because of structure limits.

  • Sponsor

    The participant who recruits and is credited with a new participant.

  • Stairstep breakaway plan

    A plan where participants climb ranks by volume and high-rank groups break away from their upline.

U

  • Unigen plan

    A unilevel plan that switches to generational pay at leadership ranks.

  • Unilevel plan

    A plan with unlimited width where commissions are paid on a fixed number of levels.

  • Upline

    The chain of sponsors above a participant.

W

  • Width

    How many participants can be placed directly under one person.