DirectSellingStar

Glossary

Money & math

23 terms, explained plainly. Where a term has a legal meaning we say which law; where it has a company-specific meaning we say to check the plan.

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  • 10-K

    The annual report US public companies file with the SEC, including risk factors and legal proceedings.

A

  • Average vs median

    Why an average income figure overstates what most participants earn.

B

  • Breakeven

    The point at which a participant's income equals their costs of participating.

C

  • Confidence rating

    DirectSellingStar's label on every figure: verified, reported or estimated.

D

  • Deductible expenses

    Business costs a participant may subtract from income for tax; also the costs disclosures ignore.

E

  • Exit costs

    What it costs to leave: unsold inventory, cancelled bonuses, lost relationships.

G

  • Gross vs net earnings

    Payments from the company before costs, versus what the participant keeps after expenses.

I

  • Income model

    A calculation of expected income from plan rules and assumed volume and team size; not a forecast.

  • Independent contractor

    The legal status of most participants: self-employed, not employees of the company.

M

  • Median earnings

    The amount earned by the participant in the middle when everyone is ranked by earnings.

  • Merchant of record

    The legal seller in a transaction, responsible for payment, tax and refunds.

N

  • Normalized data

    Figures from different companies' statements restated in a common definition so they can be compared.

O

  • Opportunity cost

    What the hours and money spent on the business could have earned elsewhere.

P

R

  • Revenue

    A company's total sales in a year; in direct selling, largely purchases by participants and customers.

S

  • Self-employment tax

    Social security and income taxes a participant owes on net earnings, unlike an employee.

  • Share earning nothing

    The proportion of all participants who received no payment from the company in a year.

  • Share earning under $500

    The proportion of participants counted whose annual payments were below $500.

  • Starter kit

    The initial purchase required or encouraged to join, from a small fee to a large product pack.

  • Sunk cost

    Money already spent that cannot be recovered and should not influence the decision to continue.

  • Survivorship bias

    Judging an opportunity by the people who stayed, ignoring those who left.

T

  • Top 1% share

    The proportion of all payouts received by the highest-earning one percent of participants.

  • Typical earnings

    What a representative participant, not a top earner, actually receives.