Glossary
Money & math
23 terms, explained plainly. Where a term has a legal meaning we say which law; where it has a company-specific meaning we say to check the plan.
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- 10-K
The annual report US public companies file with the SEC, including risk factors and legal proceedings.
A
- Average vs median
Why an average income figure overstates what most participants earn.
B
- Breakeven
The point at which a participant's income equals their costs of participating.
C
- Confidence rating
DirectSellingStar's label on every figure: verified, reported or estimated.
D
- Deductible expenses
Business costs a participant may subtract from income for tax; also the costs disclosures ignore.
E
- Exit costs
What it costs to leave: unsold inventory, cancelled bonuses, lost relationships.
G
- Gross vs net earnings
Payments from the company before costs, versus what the participant keeps after expenses.
I
- Income model
A calculation of expected income from plan rules and assumed volume and team size; not a forecast.
- Independent contractor
The legal status of most participants: self-employed, not employees of the company.
M
- Median earnings
The amount earned by the participant in the middle when everyone is ranked by earnings.
- Merchant of record
The legal seller in a transaction, responsible for payment, tax and refunds.
N
- Normalized data
Figures from different companies' statements restated in a common definition so they can be compared.
O
- Opportunity cost
What the hours and money spent on the business could have earned elsewhere.
P
- Payout percentage
The share of company revenue paid out as commissions and bonuses.
R
- Revenue
A company's total sales in a year; in direct selling, largely purchases by participants and customers.
S
- Self-employment tax
Social security and income taxes a participant owes on net earnings, unlike an employee.
- Share earning nothing
The proportion of all participants who received no payment from the company in a year.
- Share earning under $500
The proportion of participants counted whose annual payments were below $500.
- Starter kit
The initial purchase required or encouraged to join, from a small fee to a large product pack.
- Sunk cost
Money already spent that cannot be recovered and should not influence the decision to continue.
- Survivorship bias
Judging an opportunity by the people who stayed, ignoring those who left.
T
- Top 1% share
The proportion of all payouts received by the highest-earning one percent of participants.
- Typical earnings
What a representative participant, not a top earner, actually receives.

