DirectSellingStar

Glossary

Customers & sales

9 terms, explained plainly. Where a term has a legal meaning we say which law; where it has a company-specific meaning we say to check the plan.

A

  • Affiliate

    A person paid a commission on sales made through their link, with no downline overrides.

C

  • Customer volume

    Volume from sales to non-participant customers, tracked separately in some plans.

H

  • Host rewards

    Free or discounted product given to the person who hosts a selling party.

I

  • Influencer

    A person who sells or promotes products to an audience they built on social media.

P

  • Personal use

    Product bought by participants for themselves, counted as sales in most plans.

  • Preferred customer

    A customer who buys at a discount, usually on a subscription, without joining as a participant.

R

  • Retail customer

    A buyer who is not a participant in the compensation plan.

  • Retail share

    The proportion of a company's sales made to non-participant customers.

S

  • Social selling

    Selling through personal social media accounts rather than in-person events.