Glossary
Practice & recruiting
21 terms, explained plainly. Where a term has a legal meaning we say which law; where it has a company-specific meaning we say to check the plan.
B
- Back office
The participant's online portal for orders, genealogy, commissions and reports; often a paid subscription.
C
- Cold market
Strangers reached through advertising, social media or approaches in public.
- Convention
A company's annual event, typically ticketed, with training, recognition and product launches.
- Cross-line recruiting
Recruiting a participant who is already in another leg or another sponsor's organisation.
- Customer-first
Building a direct selling business on retail customers before recruiting anyone.
D
- Daily method of operation (DMO)
A fixed daily routine of contacts, follow-ups and presentations a participant commits to.
- Due diligence
The checks to make before joining: product, plan, costs, disclosure, policies and the people.
- Duplication
The idea that success comes from teaching recruits to do exactly what you did.
F
G
- Gamification
Using ranks, badges, streaks and leaderboards to drive participant activity.
L
- Lead generation
Buying or producing lists of potential recruits or customers.
O
- Opportunity meeting
A presentation, in person or online, that introduces the products and the compensation plan to prospects.
P
- Prospecting
Identifying and approaching potential customers or recruits.
R
- Recognition
Public acknowledgement of rank or sales achievements, on stage or online.
- Recruitment
Bringing new participants into the plan under one's sponsorship.
S
T
- Three-way call
A call where a new participant brings a prospect to their upline to close the sale or recruitment.
- Tools income
Income top leaders earn from selling training materials and events to their own downline.
W
- Warm market
Friends, family and acquaintances approached as customers or recruits.

