Regulation & law
Ten customer rule
A plan rule requiring sales to a minimum number of retail customers each month to earn on downline volume.
Also: 10 customer rule
The ten customer rule, from the same 1979 Amway decision, requires distributors to make sales to at least ten different retail customers per month to receive commissions on downline volume. It ties team income to actual customer demand.
Modern equivalents include customer-volume requirements and caps on the share of volume that can come from participants' own purchases.