Today, there are several ways by which companies promote, market and sell their products. And, while internet marketing is taking the world by storm, one method of selling which is still quite popular is direct selling, also known as MLM (multi-level marketing).
Direct selling has many advantages. It offers individuals plenty of flexibility and allows them to set up their own business with a potential to earn high commissions and they can set their own earning limits. Direct selling market is growing in India and according to a report by the WFDSA (World Federation of Direct Selling Associations) in Business Standard, the growth of the direct selling market is estimated to be a $1.5 billion.
In this article, we will be discussing the top 10 direct selling companies in India.
An abbreviation for “American Way”, Amway is a direct selling company started in 1958 by Jay Van Andel and Rich DeVos in Ada, Michigan. The first product introduced by Amway was Liquid Organic Cleaner, popularly known as L.O.C., which is a cleaning concentrate that is biodegradable and environmentally friendly. Amway has its operations in 100 countries and over 3 million members worldwide.
Amway India was started in 1998 and is a wholly-owned subsidiary of Amway Corporation, USA. Today, Amway India is one of India’s largest direct selling FMCG brands. Amway’s Indian manufacturing facility is located near Madurai in Tamil Nadu, which is the 3rd manufacturing facility of Amway to be located outside the US and it has more than 142 sales offices, 4 regional warehouses, 55 city warehouses and 3 regional hubs in the country.
In India, Amway offers over 130 products and over 550,000 ABOs or (Amway Business Owners) who market and sell the products. According to Euromonitor International, Amway’s Nutrilite brand is the No. 1 brand in vitamins and supplements and Artistry is among the 5 top premium skincare brands in the world. Amway India is a member of reputed industry organizations such as IDSA, FICCI and CII, among others. According to Direct Selling News, the 2017 revenue for Amway is reported to be USD 8.6 billion.
Amway Product Portfolio
● Weight management
● Sports nutrition
● Energy drinks
● Skin care
● Hair care
● Body care
● Oral care
● Vitamins and supplements
● Home products
Avon is a global beauty company which was started by David H. McConnell way back in the year 1886. David McConnell was a book salesman and he decided to sell perfumes instead of books as he realized that his women customers seemed to be more interested in beauty products instead of books.
He started a small perfume company called California Perfume Company in 1892 and the name of the company was then changed to Avon in the year 1932 when a range of other beauty products were introduced.
Today, Avon has a wide product range comprising of color cosmetics, fashion, skin care, fragrances and home products. Some of the most popular brands of Avon are ANEW, Avon Color, Advance Techniques and Skin-So-Soft.
Avon operates both as a single-level, as well as a multi-level business and its products are sold via more than 6 million Avon Beauty & Fashion Advisors (BFAs) across 70 countries around the world. Avon is ranked as the No. 2 largest selling company right after Amway, which is ranked at No. 1. As per Direct Selling News, the 2017 revenue of Avon globally is $5.7 billion.
Avon Product Profile
● Skin care
● Bath and body
Herbalife Nutrition is a global nutrition company that was started in 1980 by Mark Hughes. The company manufactures and sells health and nutritional supplements as well as personal care products and encourages people to lead active and healthy lives. The company is headquartered in Los Angeles, California.
Herbalife produces high-quality, science-backed products which are produced in a manufacturing facility owned by the company. The core value of the company is to make the world “healthier and happier”.
Herbalife works on the MLM format and has more than 8,000 employees and 2.3 million independent associates in over 90 countries worldwide. Direct Selling News ranks Herbalife 3rd in the list of top direct selling companies and reports the 2017 revenue of the company to be $4.4 billion.
Herbalife Product Portfolio
● Weight management products
● Protein shakes and bars
● Specialized nutrition products
● Skincare and body care
Developed by Earl Tupper in Massachusetts, Tupperware is a home products brand that includes home and kitchen products including containers for preparation, serving and storage of food, which were set apart because of the non-breakable and lightweight plastic manufacturing along with the “burping seal”. The first bell-shaped storage container was developed by Earl Tupper in the year 1942 and the brand was then launched in 1948.
The product only worked when it was marketed via presentations made in a party setting with direct one-to-one selling interactions. Direct marketing was pioneered by Tupperware and the concept was made popular by means of “Tupperware Parties”, which was devised by Brownie Wise. These Tupperware parties enabled women to work and earn an income during the 50s.
Tupperware products are sold through a network of 1.9 million direct salespersons worldwide and are now available in over 100 countries. Tupperware began its Indian operations in the year 1996 and has a manufacturing plant in Dehradun with its head office in Gurgaon. According to Direct Selling News, the global revenue of Tupperware in 2017 was $2.26 billion.
Tupperware Product Portfolio
● Cooking and Baking
● Food preparation
● Food storage
● Food serving
● Lunch and outdoor
● Kids and Babies
Oriflame is a leading beauty products company which was started by the two brothers Robert and Jonas af Jochnick with their partner Bengt Hellsten. The company was founded in Stockholm, Sweden in 1967 and it has its global headquarters in Schaffhausen, Switzerland. Oriflame offers a range of high-quality beauty and wellness products.
Oriflame markets and sells its products through direct selling in more than 60 countries across the globe and it markets its products through consultants. It has around 3.6 million independent beauty consultants worldwide. As per Direct Selling News, the 2107 revenue of Oriflame globally was $1.53 billion.
Oriflame Product Profile
● Color cosmetics
● Personal and hair care
● Skin care
Founded in the year 2009, Jeunesse was started by the duo Wendy Lewis and Randy Ray. Jeunesse is located in Altamonte Springs, Florida and manufactures and markets skin care products and health supplements.
The company has 6 products lines which are based on DNA repair and stem cell innovation. The anti-aging range of skin care products include creams, gels and supplements that Jeunesse refers to as the Y.E.S. or the Youth Enhancement System.
The multi-level marketing company has around 32 offices and is present in over 100 countries worldwide. The company has over 630,000 salespeople and distributors across the world. As per Direct Selling News, the global revenue of the company was $1.3 billion in 2017.
Jeunesse Product Profile
● Skin care
● Instantly Ageless
Founded on the concept of “One Dragon, One World, One Market”, DXN Marketing is a direct selling company which was founded by Dato` Dr. Lim Siow Jin in the year 1993. The company has its headquarters in Alor Setar, Malaysia.
For the last two decades, the company has been the largest producer of Ganoderma or Lingzhi (red mushroom), which is also known as the “king of herbs”. DXN Marketing has mixed red mushrooms into many drinks that results in excellent taste and health. Ganoderma promises “Longevity with lasting youthful vitality.”
DXN Marketing is present in 19 countries. The company markets its products through a network of over 4 million registered distributors. According to Direct Selling News, the global revenue of the company was $1.1 billion in 2017.
DNX Marketing Product Profile
● Dietary supplements
● Personal care
● Skin care
● Food and beverages
● Household products
● Water treatment system
For over 40 years, Enagic International has been in the business of manufacturing high-quality water ionization systems, which transforms tap water into electrolytically-reduced, pure and healthy drinking water that is rich in hydrogen. Enagic offers Kangen Water which is safe and pure and can be used for health, sanitation, food and beauty.
Sony’s trading company, which is the precursor of Enagic started its operations in 1974 in Okinawa, Japan. In 1988, the company became a Kangen Water specialist and in 1990, the company changed its name to Enagic and started marketing Kangen Water.
Enagic is a direct selling company and works on the marketing strategy which includes the human based direct selling, where distributors introduce clients to the company and its products, and earn commissions. Enagic has a worldwide presence in 35 locations in 25 countries worldwide and it started its Indian operations in 2016. The 2017 revenue of Enagic was reported to be $8 million.
Enagic Product Profile
● Water ionization systems
PM International is a leading direct marketing company in Europe and it has products in the areas of beauty, health and wellness. PM International offers premium quality cosmetics and food supplements. Founded by Rolf Sorg in the year 1993 in Germany, the company has its corporate headquarters based in Schengen, Luxembourg. In 1995, PM International launched its supplement products under the brand name FitLine.
Today, PM International has around 500 employees and its products are marketed in over 35 countries. PM International is a member of the (WFDSA) World Federation Direct Selling Associations. The products of the company are not available in retail outlets.
The company sells its products via the internet and mobile devices through their Distributors or DSCs (direct sales centers). According to Direct Selling News, the revenue of the company in the year 2017 was $632 million and it had around 27,162 distributors.
PM International Product Portfolio
● Nutritional supplements
● Sports nutrition supplements
● Weight management supplements
● Personal care
4Life was started in 1998 by David and Bianca LisonBee, where they launched 4Life Transfer Factor, the company’s immune system support product, which was also Life4’s flagship product. The company has its headquarters in Sandy, Utah.
The power of 4Life products have been recognized by medical professionals world over and they recommend the products for the better health of their patients. In the year 2000, 4Life Research partnered with the makers of ShapeRite, a very successful weight management product. In 2003, 4Life was named as the 15th fastest growing company in the US by the Inc. 500 Magazine.
4Life is a network marketing company which markets its products online and also through its 4Life distributors and enables people to achieve and enjoy a healthy lifestyle and also earn a healthy income. Today, 4Life Research has offices in over 22 countries and the immune system products of 4Life are available in over 50 countries worldwide. 4Life has an A+ rating by the BBB (Better Business Bureau) and according to the Direct Selling News the 2017 revenue of 4Life was $316 million.
4Life Product Portfolio
● 4Life Targeted Transfer Factor products
● Protein products
● Nutritional meal packs
● Protein capsules and bars
● Kids and teens’ products
● ShapeRite products
● Personal care
● Essential oils
● General health and wellness products
The network marketing industry is growing and how! Each year the flexibility and earning potential offered by these direct selling companies are luring people away from their 9-to-5 corporate jobs, offering financial freedom and exponential growth opportunities.
And, while multi-level marketing companies are quite lucrative and offer a lot of advantages, it is always a good idea to check out the credentials of the company and their reputation before you sign up with one. In our article, we have discussed the top best direct selling companies in India and we hope that the information is helpful in getting you started in the field!