Are you looking for network marketing hashtags? Well, you’ve come to the right place.
This post will go through hashtags in network marketing and MLM, but we won’t just give you hashtags, we will also delve deeper down into how you use them and how you can find opportunities in hashtags.
Hashtags have been increasing in popularity for a while, and there is no sign of their use declining.
With over 500 million tweets sent a day, over 40 billion Instagram posts and a whole lot more, it’s become a complete jungle of content being shared.
How do you even find what you’re looking for with those huge numbers?
Fear not, the hashtag comes to the rescue.
Table of contents
- 1 What is a hashtag?
- 2 Hashtags specific to Network marketing
- 3 Hashtags on Twitter
- 4 Hashtags on Instagram
- 5 Hashtags on Facebook
- 6 Hashtags on Google+
- 7 A few tips for using hashtags
- 8 Finding opportunities in hashtags
- 9 How to #hashtag – refreshing the basics of tags:
- 10 Network Marketing Hashtags
- 11 Tools
- 12 Bonuses
What is a hashtag?
A hashtag refers to the hash symbol more commonly known as the “pound sign”(at least it used to be) that looks like this #.
The use of it in social networks mainly stems from a need to categorize the enormous amount of content available, but with its increased usage it has gone from a neat way to categorize, to a real opportunity to reach outside your current network with content.
Where did hashtags come from?
While not the first to use hashtags, they were popularized by Twitter in order to bring a more streamlined way of browsing the site and making it easier to find tweets relevant to your interests
Interesting fact: it began as a user feature, meaning, it wasn’t actually a feature of Twitter in the beginning but users used them anyway.
As for where it came from there is a bit of a debate there, but it’s commonly said that it originates from the old IRC chats where hashtags were used to categorize things into groups.
If you want to learn more about the history of the hashtag the following article from Adweek is a good place to start: The history of hashtags by Adweek
A few examples of social networks that use hashtags:
- Google +
And many more.
A form of social network that in most cases don’t use hashtags, is forums.
Forums are commonly built around posts being placed in categories from the start. They do this by dividing the site into sections and subsections under which you post things relevant to that category.
That doesn’t mean that they are a lesser social network though, they definitely still have their place in the world, and a very prominent one at that.
If you’re looking for some mlm forums in which you can network with other network marketers, then check out our post about them.
The hashtags we cover are ones related to network and multi-level marketing, meaning they reach people who are involved or have an interest in these areas.
We don’t recommend you to use these hashtags in your general business unless you are looking to reach network marketers specifically, either to network with them or converse with other like minded individuals.
When using hashtags to promote your products and business we recommend focusing on ones used by your target audience.
If you have a makeup product these might be ones related to makeup, skincare or similar.
Simply put, use words that are associated with what you do.
Just remember to keep the posts relevant to the hashtags that you’re using since the best hashtag is the one that is related to what your post is about.
If you’re looking for some ideas for hashtags for your business vertical then we recommend the following post by Postplanner: Hashtag Ideas by Postplanner. While it’s mostly focused on Instagram it’s still a great list to start with.
When you’re choosing hashtags, take the following into account:
While a popular hashtag might give you more potential reach, the more popular it is, the faster your content will be pushed out of view by newer mentions.
Here’s a good video that tackles network marketing hashtags and if you should use them. It’s made by a guy named Kay Somji who’s a network marketer and blogger, so do check him out if you have a minute to spare.
If you want to go directly to the copy and paste hashtags then click the link below.
Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore) though.
There are no limits for hashtags (length, number) as long as you keep your message within 140 characters.
Buddy Media did quite an interesting study a while back.
In the study, they tested the effectiveness of hashtags in tweets based on engagement.
The results of it showed that tweets with hashtags get two times more engagement than those without.
Twitter has also done its own research which gave similar results as Buddy media, further confirming their study.
So what does this mean for you and your business?
Should you go bananas with the hashtags since the statistics say that it increases your engagement?
While it sounds like a great opportunity, the answer is no.
Let’s take a step back and review what we went through earlier about the use of hashtags.
Hashtags were created to categorize content and make it easy to find things interesting and relevant to what you care about.
Based on this we can assume that the people who search for hashtags are there to find content that’s interesting to them.
After all, a post with a bunch of hashtags isn’t valuable and everyone and their mother know that they are there to increase reach and “market” that tweet.
While the statistics might say that your engagement will go up if you use hashtags, they fail to take context into account.
A hashtag is only as valuable as the content it’s “tagging”, just because you use a hashtag doesn’t mean that you will get engagement and new customers jumping at you.
It’s no “magic sauce” for success.
The research that Buddy media did also showed that using too many hashtags actually lowers your engagement.
The fact still stands that if your content is bad your engagement will be bad, no matter how many more people you reach.
The reason for the extra engagement lies in the extra reach that tweets with hashtags get.
When you tweet something without a hashtag it’s shown in your followers feeds, of course not everyone will see it but it’s posted to their feeds.
When you use a hashtag, it’s both shown to your followers but also to people that search for that hashtag.
Remember: there’s a thin line between being relevant and spamming.
Instagram, the picture based social network taking the world by storm is another place where the hashtag culture is huge.
Twitter might have been the ones that made hashtags popular but Instagram has definitely done their own thing with them and created their very own ones.
Similar to Twitter, hashtags on Instagram don’t support special characters like +, !, $, %, -, ^, &, *, etc. though numbers and _(underscore) are supported.
You can add up to 30 hashtags to a single photo.
While too many hashtags on Twitter decreases engagement it’s the other way around on Instagram, there doesn’t seem to be a saturation point.
Image credit: Buffer.com
What we can deduce from this isn’t necessarily that you should be manic about always having 11 hashtags in your posts but rather that using hashtags on Instagram is important but and you don’t have to stress about the number of them.
One could argue that the reason for this is because of the image being in focus and that the hashtags are barely seen unless you scroll down to the description.
While there hasn’t been any real research on this exact thing, it’s quite a fair assumption to make.
On Twitter, hashtags take away from the experience of the tweet by taking up characters and also being in the way of reading the message.
It’s more a part of the content than just a way of categorizing compared to Instagram where it’s more focused on categorizing without it being as much of a part of the content.
At the bottom of the post is a bonus in the form of a small “hack” that makes using hashtags less obtrusive and visible. It’s great for all you Instagram fans out there so be sure to check that out.
Twitter and Instagram are the two main networks where the usage of hashtags are the largest and most integrated.
They’re definitely clear winners here.
How does the social network behemoth that is Facebook compare to these two?
Well, the short version is that posts without hashtags actually do better on Facebook than those with them.
While hashtags are a very natural and integrated part of Twitter and Instagram, it’s a different story on Facebook. They were introduced as late as 2013, about 9 years after the network launched. Therefore they’re not something that’s a part of the core Facebook culture.
People have simply learned not to use hashtags on Facebook.
Facebook hashtags support the standard set of characters that most popular social platforms support.
There are no limitations as to the number of hashtags you can add to a Facebook update.
Edgerank Checker did some research just 3 months after hashtags were launched on Facebook.
Here’s what they found:
Hashtags have zero positive effect on reach for Facebook posts, which after all is one of two core reasons as to why they are used.
Their research showed a decrease in reach and engagement on posts with hashtags compared to those without.
Viral reach counts all the people that saw a post because one of their friends interacted with it in some way, meaning they don’t have a connection to the poster/page except for the friends activity.
Since it was a while since this study was done there might have been a change, the best way to know is to test.
On Google+, the content you post are given hashtags automatically based on what it’s about, but you can also edit them or add your own.
Something that’s also unique about Google+: You can add hashtags in your comments as well as your post which in a sense give you double the opportunities to be found.
There’s only one official rule for character support in hashtags on G+. It’s: “no spaces in hashtags”.
However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google Plus will attempt to drop them from the linked part of the hashtag.
There’s no way to make a hashtag with only numbers (#2016 for example).
- Don’t use too many
- It looks spammy and in many cases affects your reach and engagement negatively.
- Choose relevant ones, meaning don’t just use popular ones in order to get seen. For hashtags to be of any use the content you share using them have to be relevant.
- Use Hashtags that are Specific
- Use the specific hashtags for an event while you’re there – “live tweeting” is a great example of this
- Use Hashtags that other people are using
- Don’t hashtag all your posts, while it may increase your reach, it will annoy your own followers and ultimately hurt you in the long run. A good rule is to hashtag things that you really want people(or a particular community) to see, this does not mean that you should hashtag marketing material just to get more reach, rather you should focus on your best stuff that is in itself good content.
Network marketing is usually referred to with 3 different names, those being: Network marketing, MLM(multi-level marketing) and Direct Sales.
Below you’ll find some statistics about each respective one as a hashtag as well as a way of calculating opportunities in hashtags.
Since the statistics change by the hour you should take the ones below with a grain of salt, they’re mostly there to give an example of how you can think.
If math makes your head ache, you can skip this section and jump right to the next one by clicking this link:
“Not a fan of math”
If you, on the other hand is a big believer in numbers or maybe just want to delve a little deeper, keep reading.
Stats from: Ritetag.com
A tweet using the #networkmarketing hashtag gets approximately 22500 views in an hour.
We get to this number by dividing the number of times the hashtag is seen with the number of tweets(not 100% accurate since it does not take for example the number of follower into account)
If we would only use the metrics provided above then 5 % of tweets get engaged with in the form of retweets in an hour(does not include retweets outside this window).
If we count engagement rate based on solely views it’s almost too low to count(4 / 1 780 000) it does not mean that it’s impossible to get engagement, just that your stuff has to be really good and not just consist of a link to your product, as many do.
If we take a look at the other stats, we can see that 95% of tweets have links but only 22% have images.
Since we know that tweets with images are 94% more likely to be shared and only 22% of the tweets(17) use images there’s an opportunity here since you now compete with 17 tweets instead of 79.
If we would say that tweets with images get ¾ of the retweets, we are then faced with an engagement rate of almost 24%.
If you take into account things like people skimming, every tweet not getting equal views and the general life of a tweet which in general is 18 minutes, according to a study made by Moz(more on this further down) you are faced with a different number.
The interesting thing here does not lie in the numbers themselves but rather it’s the way that we’ve broken them down to see how your posts could get a piece of this pie.
Though it’s almost impossible to calculate the exact lifetime of a tweet without access to Twitter’s own logs, Moz did an interesting study in which they used Retweets to see when they started, peaked and declined.
The result: 18 minutes
Image source: Moz.com
On a side note, this would be an interesting study to redo now that Twitter has introduced likes instead of favorites since they are used more often than retweeting.
Can you increase the lifetime of your tweets?
Unless you’re Barack Obama your tweet will probably not have a longer lifetime than even that of some books(As is the case with his record-breaking tweet about being re-elected – Obama Re-elected tweet )
If you do want to increase the lifetime of one of your tweets you can “pin it to the top”, which makes your chosen tweet stay at the top of your profile so that people who visit your profile see it first. You can learn how to do so here: https://support.twitter.com/articles/127871
Stats from: Ritetag.com
≈4% of tweets get engagement
Here, more than half of the posts use images
A great trick about being seen on twitter is to use gifs instead of regular images, though this is a more advanced tactic since it requires you to create a gif yourself.
stats from: Ritetag.com
Even though there aren’t enough retweets an hour to determine an estimate there is still an opportunity here. 8/71600≈0,11. 0,11% exposure for each tweet which is 787,6, so by using the hashtag over 700 more people will see your tweet. Nobody seems to be using images either so that might be something to look into.
Network marketing isn’t different
Since being a network marketer is similar to running a regular business, the content that you post shouldn’t differ from saw for example what you would’ve posted if you were in the same niche but not network marketing.
We recommend that you do not try to target network marketers other than if you want to network and discuss business with people who are facing similar problems as you.
It gives off the wrong impression for someone looking into your profile, which might deter them from contacting you.
- Capital letters don’t matter in searches (but they improve readability)
- Plurals do matter
- Don’t bother with “-” in hashtags
- Misspelling changes everything (eg. “startup” = about startup companies; “startip” = a star tip on something random)
- Variations on grammar produce different results (eg. “cook” vs. “cooking” vs. “cooked” vs. “cooker”)
- Spaces can be used in keyword tags but not in hashtags
- No special characters or numbers only (and don’t start with numbers)
Courtesy of: Thenextweb.com
Nathan Ricks, Jimmy Kossert, Eric Worre, Lisa Young, Randy Gage, Todd Falcone, Dan McCormick, Todd Smith, Mark Yarnell, Ashley and Nick Sarnicola, Dennis Smith, Nat & Chanida Puranaputra, Lisa Grossman, Earl Shaw, John Haremza, Niti Sawangsap, Dan Catto, Randy Thompson, Sherman Unkefer, Kenton Worthington, David Skultety, Jason Domingo, Ben Sturtevant, Kimmy Everett, Michelle Jones, Ray Higdon, Onyx Coale, David Wood, Daren Hogge, Ken Forrest
#NathanRicks #JimmyKossert #EricWorre #LisaYoung #RandyGage #ToddFalcone #DanMcCormick #ToddSmith #MarkYarnell #AshleyandNickSarnicola #DennisSmith #Nat&ChanidaPuranaputra #LisaGrossman #EarlShaw #JohnHaremza #NitiSawangsap #DanCatto #RandyThompson #ShermanUnkefer #KentonWorthington #DavidSkultety #JasonDomingo #BenSturtevant #KimmyEverett #MichelleJones #RayHigdon #OnyxCoale #DavidWood #DarenHogge #KenForrest
Common words used in Network Marketing
MLM industry, direct sales, home business, create freedom, beach money, home based, entrepreneur, business, job, MLM, money, Business Opportunity, Network Marketing, People, Personal Development, Quote, Financial Freedom, focus, Leadership, multi-level marketing, word-of-mouth marketing, relationship marketing, interactive distribution, independent distributor, IBO, work from home, financial freedom, belly to belly, promoter, face to face, independent, stay at home mom, stay at home dad, mentor, upline, downline
#MLMindustry #directsales #homebusiness #homebasedbusiness #job #MLM #money #BusinessOpportunity #NetworkMarketing #People #PersonalDevelopment #entrepreneur #FinancialFreedom #Leadership #multilevelmarketing #wordofmouthmarketing #relationshipmarketing #independentdistributor #IBO #workfromhome #financialfreedom #bellytobelly #promoter #facetoface #independent #stayathomemom #stayathomedad #mentor #upline #downline
Most popular hashtags used together with #networkmarketing #directselling & #MLM
#mlm #entrepreneur #workfromhome #motivation #success #business #herbalife #vemma #amway #marketing #wun #wunlife #directsales #organogold #money #homebasedbusiness #mca #networking #5linx #hustle #homebusiness #wakeupnow #network #dedication #lifestyle #eatclean #acn #wealth #zigziglar #bodybuilding #residualincome #beastmode #inspiration #bobproctor #isagenix #financialfreedom #ericthomas #onlinemarketing #athlete #jimrohn #richdadpoordad #lawofsuccess #visalus #marykay #multilevelmarketing #freedom #beachbody #worldventures #itworks #amway #marketing #organogold #money #mca #networking #5linx #eatclean #acn #wealth #zigziglar#networkmarketing #entrepreneur #workfromhome #motivation #vemma #itworks #herbalife #success #mca #business #marketing #wun #wunlife #amway #5linx #directsales #networking #lifestyle #acn #homebasedbusiness #hustle #isagenix #wakeupnow #wealth #peluangbisnis #nuskin #organogold #residualincome #marykay #bisnis #multilevelmarketing #eatclean #health #visalus #money #beastmode #dedication #bodybuilding #homebusiness #zigziglar #nanospray #thinkandgrowrich #bobproctor #richdadpoordad #inspiration #ericthomas #jimrohn #mci #directsales #hustlemode #sahm #entrepreneur #mascaramillionaire #opportunityisknocking #stayathomemom #youniqueproducts #younique #onlinesales #affiliatemarketing #branding #learntoearn #webinar #wednesdaywebinar #affiliatesales #onlinemarketing #monetizeyourbrand #onlinebrand #onlinebusiness #stacihall #networkmarketingtips #blogging #networkmarketing #mlsp #hallmarks #onlineleads #onlinesuccess #markharbert #mlmsuccess #personalbranding #monetizeyourblog #brandingyou #girlpower #dm #askmehow #realgirlsrock #allroadslead2neworleans #one #whoop #nodaysoff #1000families #lose5lbsin5days #tlc #2016 #mommyboss #mommyonamission #ilivethislife #newyear #totallifechanges #networking #sales #leader #entrepreneurmindset #businessmindset #buildyourbusiness #velata #easymeals #healthymeals #motivation #instagramforbusiness #instagramtraining #homebusiness #mlmmentor #homebusinesssuccess #quoteoftheday #advocare #leadershipdevelopment #businesstip
One of the most complete hashtag tools you will find, Hashtagify.me has reams of data you can use to analyze hashtags. The most helpful could very well be the first data you’re shown: related hashtags and their popularity. When you type in a hashtag, the service will show you other hashtags to consider and will display visually how popular each hashtag is and how closely it correlates to the original.
RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is. The visual organization of hashtags into colored bars works great for quick analysis at-a-glance.
With Tagboard, you can see how your hashtag is used across multiple networks. The results pages on Tagboard show hashtagged posts from Twitter, Facebook, Instagram, Google+, Vine, and App.net
Local businesses might find value in Trendsmap, which shows you relevant hashtags that are being used in your geographic area.
We wouldn’t want you to leave this page without getting more value than we’ve promised in the title and introduction, so here’re a couple of bonuses just for you.
Bonus #1 – Least tweetable words
Out of 30 million tweets analyzed, here are the words that tend to be re-tweeted the least:
And here are the most re-tweeted words:
- please retweet
- social media
- how to
- blog post
- check out
- new blog post
PS. Do you want to learn how to use social media to sell more and take your business to the next level? Then you’ll love our course.